for the competition states, judges are looking for an app that could address social, environmental, or other areas of the fashion industry that the applicant wants to change.
Once apps in the "Incredible Girls of the Future Competition" are submitted, a judging panel of experts including Brent Hoberman, Co-Founder and Executive Chairman at firstminute capital, Founders Factory and Founders Forum, Margherita Maccapani Missoni, Creative Director of M Missoni, and Leandra Medine, Author and Founder of Man Repeller, will decide on a winner.
In a press release, Missoni shared her reason for supporting the competition, saying, "This industry flourishes from fresh innovation...For Yoox Net-a-Porter Group to engage with this community and create opportunities for the younger generation is so inspiring." This isn't the first time a company has turned to an app to potentially change the world of fashion. H&M helped shoppers make more informed decisions with the recent addition of garment product information on