Investors are struggling to buy and sell the bonds they want. A top Goldman Sachs exec is pushing a fresh approach.

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Amy Hong, Goldman Sachs' head of market structure, suggested investors consider attributes-based trading.

This story requires our BI Prime membership. To read the full article,Amy Hong, Goldman Sachs' global head of market structure, said clients that don't have such strict requirements around what types of bonds they're interested in are likely to get better prices.

While a few hardcore Pepsi fans might be bothered by the switch, the majority of people would view it as non-issue. With attributes-based trading, as opposed to offering a list of specific bonds they're looking to buy and sell, clients would give banks some work-ability in how they fill their orders. To be clear, dealers stand to benefit from investors being less prescriptive about the bonds they want. The more flexibility they have, the quicker than can move through orders, and potentially unload bonds already on their books.

 

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