If you’ve ever mulled over the idea of a bit of Botox here, some filler there, a chemical peel or microdermabrasion, without ever actually getting around to those necessary first steps of research and consultations, then you might be exactly the consumer Shoppers Drug Mart had in mind when designing their latest concept.
“The challenge that I think a lot of people had was that the industry, as it stands, makes it a little bit hard to get into it if you don’t know someone,” says Sarah Draper, senior director, healthcare partnerships and innovation at Shoppers Drug Mart. “You know you want to try it, but how do you start? There’s a lot of trust associated with the Shoppers Drug Mart brand, and if we’re going to do something, we’re going to bring it to the market in a very open, transparent, accessible way.