In the coming months, ads will appear on the Explore feed, where users go to discover content aligned with their interests, an Instagram blog post said.
“Whether it’s shopping, catching up on stories or discovering the latest trends, we see people actively looking to connect with brands they like. That’s why, over the next few months, we’ll be introducing ads in Explore feed.”“For advertisers, this is an opportunity to be part of what’s culturally relevant and trending while reaching new audiences who are looking to discover something new,” the Instagram team said.
Although Facebook does not offer a detailed breakdown, the research firm eMarketer estimated that Instagram ad revenue in the US will grow nearly 47 percent this year to reach $9.08 billion. “Half of Instagram users use Explore, making it a highly popular feature. We expect advertisers to quickly adopt this ad placement.”
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