Jobs of Tomorrow: How Content Strategists Turn Artists' Pop-Culture Passions Into Creative Partnerships

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As an ever-growing number of acts compete for ears in today’s saturated streaming market, a new breed of in-house digital content strategists has emerged within labels.

, a fan of the series, at a tour stop in June, where they snapped a group photo for Hayes’ Twitter -- a relationship Swift plans to continue building.Every morning, the 32-year-old seeks out the latest news in nonmusic markets: “I’m on.” The rest of the day is divided between chatting with artists about their interests and communicating with current and potential partners.Guardians of the Galaxy

, he helped her score an interview on Marvel Entertainment’s official YouTube channel in March. Marvel shared with its 8.3 million “die-hard” Twitter followers, a count “way bigger than Shaylen’s,” adds Chitayat. Next, he’s helping tattoo-loving pop newcomer Baby Goth create a vlog documenting her newest ink.A former Atlantic A&R rep, Bader now focuses on using technology and data insights to “create more paths up the mountain” for artists.

 

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