Apple’s Shine Goes Only So Far Now

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Heard on the Street: The departure of Apple's design guru Jony Ive is emblematic of the big challenges the company now faces

Apple Inc. needs Jony Ive less these days. Just what the iconic device maker really requires now is much less clear.

In a surprise announcement late Thursday, Apple said its chief design officer is leaving the company later this year. Mr. Ive joined Apple in 1992 and later became the design mastermind behind nearly all of the iconic products that rescued Apple from the corporate graveyard and made it one of the world’s most valuable enterprises. Apple says Mr. Ive is setting up his own design venture and will continue to...

 

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I believe you conflate 2 different issues.

Good designers never die, they just get a bit dated and unfunctional.

I mean, how hard is it to come up with “make it a little thinner” year after year

They're in trouble now

He hasn’t worked on products much in 4 years. But hey, don’t let that stop your from the rote ‘Apple is Doomed’ stupid takes.

Emblematic is the word first year journalism students use when they cannot find a word

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