From saving Chrysler to buying Jeep, here are Iacocca's greatest achievements

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Lee Iacocca transformed the auto industry during a legendary career that stretched from the birth of the Ford Mustang through the death of American Motors.

"Lee was a change agent. He could be tough, but when he was on, he was fabulous," says his longtime colleague Bob Lutz, who worked with Iacocca for almost two decades.

"Lee made the right decisions financially to save Chrysler, but that bailout also required constantly putting himself out front as the face of the company, working tirelessly," recounted Lutz. The early days of Iacocca's tenure at Chrysler also required bold decisions. "Lee was an intelligent risk-taker," said Lutz. "Look at the decision to buy American Motors. If we had not done that deal, Chrysler never would have acquired the Jeep brand, which would go on to become a big part of Chrysler's success."A Daimler Chrysler minivan is seen on the assembly line at the Windsor Assembly Plant in Canada on June 13, 2006.Looking back now, it's hard for many to appreciate just how much the minivan changed the auto industry.

 

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He also assisted greatly in the global success of the Ford Mustang.

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