HappyFresh to embark into physical retail market segment in Malaysia | Malay Mail

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HappyFresh to embark into physical retail market segment in Malaysia

Online grocery platform HappyFresh will enter the physical retail market segment in Malaysia. — Reuters file pic

Its group chief operating officer Ronald Chan said the international supermarket brand which he declined to reveal, wants to set up their business in Malaysia, with HappyFresh offering groceries through its platform. “ I believe we need to do a better job here, but I can say that Malaysian market is very significant to us,” he told Bernama after his presentation on “Building On-Demand Asia At A Click Of A Button” session here today.Commenting on HappyFresh’s presence in South East Asia, Chan said that his company plans to venture into the Philippines and Vietnam as the two markets are deemed as high potential.

 

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