Beyond Meat costs more than traditional meat, but data show consumers are willing to pay the premium price — for now

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Some analysts think that the price of plant-based meat alternatives will be a problem for the industry in the future. But it hasn't hurt sales yet.

Data from Nielsen analyzed by JPMorgan show that Beyond Meat retail takeaway sales remain high — but so do its prices. Industry watchers say that the premium prices of plant-based meat alternatives could be a problem for the industry going forward. But so far, consumers have been willing to pay more for the plant-based products. Read more on Markets Insider. Beyond Meat has had a blockbuster year.

Data from Nielsen analyzed by JPMorgan show that Beyond Meat retail takeaway sales remain high — but so do its prices. Industry watchers say that the premium prices of plant-based meat alternatives could be a problem for the industry going forward. But so far, consumers have been willing to pay more for the plant-based products. Read more on Markets Insider. Beyond Meat has had a blockbuster year.

 

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