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US clothing rental services slowly disrupting fashion industry | The Malaysian Insight

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US clothing rental services slowly disrupting fashion industry

Many American women are now moving away from fast fashion and turning to renting clothes instead. – EPA pic, July 17, 2019.

REMEMBER when you bought an expensive evening gown for an event, only to ever wear it once or twice? Or picked up a trendy T-shirt, only to leave it gathering dust in the closet? Those days are over for more and more American women, who are embracing clothing rental services as a way to freshen up their wardrobes – but the growing sector could threaten the traditional fashion industry.

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