After conquering short-video market, Kuaishou guns for China’s gamers with promise of ‘support’

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The Tencent-backed startup plans support to about 1 million video game broadcasters on its platform. Kuaishou estimates it has 35 million daily active users on its Twitch-like service, more than those on rivals Huya and DouYu.

Kuaishou estimates it has 35 million daily active users on its Twitch-like service, more than those on rivals Huya and DouYu. — SCMP

The Tencent Holdings-backed startup said in a statement on Monday that it plans to “support” about 1 million videogame broadcasters on its Twitch-like live-streaming service. A Kuaishou spokesman declined to provide details of this programme ahead of its formal launch on July 23. Kuaishou vice-president Yan Qiang on July 16 reiterated the company’s aim to achieve 300 million total daily active users on its platform by the Lunar New Year holiday in 2020. The Beijing-based firm has projected a 50% year-on-year increase in revenue to 15bil yuan in 2019, Yan said.

 

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