Toys 'R' Us Is Back: Meet The $40 Million-Backed Startup That Made It Possible

Phillip Raub, Vibhu Norby and William Mintun are the cofounders of B8ta, a San Francisco-based company that has already raised $40 million from investors.In September 2017 Toys ‘R’ Us filed for bankruptcy, seeking relief from over $5 billion in debt. Within a year, the 70-year-old brand had closed the doors of over 800 stores. But today the storied company announced that it will return to the US market in time for the holidays, with retail locations in Houston and Paramus, New Jersey.

Norby first cut his teeth in business founding Y Combinator-backed social media platform Origami Labs, which was quickly acquired by Nest. When Google acquired that company a few months later, he started turning his attention to retail. Putting his philosophy training to use, he studied why people were no longer buying hardware at places like BestBuy.

“The focus of our company is the offline experience,” says Norby. “Companies have a growing appetite for data to adjust their product, pricing and merchandising.”

BeSarahMarie AlexandraNWil Yay!

AlexandraNWil

AlexandraNWil I mean are they going to treat their employees better this time? Lmao

AlexandraNWil Ok now this is epic

AlexandraNWil Can someone rich in America invest in a company that will be video stores

AlexandraNWil The link didn't work for me but I found the article on their web site.

AlexandraNWil I wish I had $40 million to throw away too.

AlexandraNWil $40 million wasted.

AlexandraNWil For Toy Reviews and Kid Adventures subscribe to:

AlexandraNWil ❤️

AlexandraNWil SwartzLuke Hmmm?🧐

AlexandraNWil I used to go to toys r us every week but I’m never going again until the employees get what they’re due

AlexandraNWil It's possible

AlexandraNWil Will they have to pay the severance packages that the former employees never received?

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