Everyone knows the names Bill Gates, Warren Buffett and Steve Jobs, three of the most famous CEOs in modern history. But what's less well known is the fact that some of the greatest stock returns of all time came from companies being run by press-shy, demurring executives who were content to work away from the public eye.
Taking this a step further, there have been many situations in which celebrity CEOs have created stock market disasters and have had to step down either because their boards of directors removed them for underperformance or some sort of personal scandal spilled over into the headlines.
In William Thorndike's book "The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success," we learn the stories of some of the greatest CEOs of all time when measured by shareholder returns. The book talks about how, with the exception of Buffett, they tended to avoid giving interviews or talking to Wall Street analysts.
Some of them became famous along the way because of how much money they had made their investors, but fame was never the goal of these executives. They prioritized return on invested capital, and won big.
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