14-Day Risk Free Trial: Get full access to this and all Payments & Commerce industry research reports.Social media's immense popularity and influence have built a huge potential audience for shopping through social platforms.
But adoption and usage are set to pick up thanks to social media's popularity, its influence, and social platforms' improved commerce capabilities. Top platforms including Instagram, Facebook, Pinterest, and Snapchat have upgraded their commerce offerings in the hopes of becoming shopping hubs as social commerce takes off.Examines the obstacles and growth drivers for social commerce adoption and usage.
Covers the commerce features being introduced by Instagram, Facebook, Pinterest, and Snapchat and discusses their various strategies, strengths, and weaknesses. Looks at companies with different involvement in social commerce including marketplaces and payments platforms that use social tools and how they fit into the social commerce market.Purchase & download the full report from our research store. >>pass to Business Insider Intelligence and gain immediate access to this report and more than 250 other expertly researched reports.
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