At least one leading politician from Hungary's ruling Fidesz party and conservative media outlets have called for boycotting Coke products or banning the company's"Love is Love" ad series.
Coke launched the"Love is Love" campaign in Hungary days ahead of the progressive Sziget festival, which is scheduled to kick off in Budapest this week. The posters contain slogans, such as,"Zero Sugar, Zero Prejudice." Polls show a growing number of Hungarians support gay rights. A 2017 poll by the International Lesbian, Gay, Bisexual, Trans and Intersex Association found that more than 60% of the country's residents believe equal rights should be afforded to everyone, regardless of sexual orientation.
"Until now, large companies in Hungary have not advertised with openly gay content and messages. Do not be illusory, this is a test," a translated version of the petition states."If Hungarian society accepts this, there will be more and more steps. Posters, commercials, films, rainbow products, etc. And as we continue to slide down the slope, it will become increasingly difficult to stop.