Hasbro to buy 'Peppa Pig' and 'PJ Masks' corporate owner in $4 billion deal

Hasbro Inc. HAS, -1.00% plans to purchase an entertainment company that holds the rights to children's entertainment properties "Peppa Pig" and "Pj Masks" in a deal that values the company at roughly $4 billion. Hasbro said Thursday afternoon it has agreed to acquire Entertainment One Ltd. ETO, +1.19% for 5.6 pounds a share, which equates to roughly $4 billion.

"The acquisition of eOne adds beloved story-led global family brands that deliver strong operating returns to Hasbro's portfolio and provides a pipeline of new brand creation driven by family-oriented storytelling, which will now include Hasbro's IP," Hasbro Chief Executive Brian Goldner said.

Always good for consumers when billion dollar+ companies merge. Thx!

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