Taking Guns Off Shelves May Not Be So Bad for Business After All

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Dick’s Sporting Goods is experimenting with scaling back its sale of firearms. Its bottom line is doing fine

following the massacre that left 22 dead in one of its El Paso locations earlier this month, but not all firearm retailers are standing pat in response to America’s mass shooting epidemic. Dick’s Sporting Goods has been experimenting with endingsince it was revealed last year that the shooter who killed 17 people in Parkland, Florida, purchased a gun at one of its stores.

Dick’s removed all hunting products, including firearms, from 10 of its stores last fall, and increased that number to 135 earlier this year. Though Stack did not draw any direct correlation between the company’s earnings and its retooled gun sales policy, the numbers seem to dispel the notion that restricting gun sales would hurt the company’s long-term health.

 

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