Being an influencer is harder than you think, say those in industry

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In light of the recent controversial rap video by YouTuber siblings Preeti and Subhas Nair calling out 'brownfacing', being a social media influencer can be a double-edged sword. But while there are downsides, the job still has its attractions. Local consumer...

It costs $90 a session, and Singaporeans and permanent residents are eligible for 70 per cent course subsidies and may use their SkillsFuture credits.She will be teaching alongside Singapore Idol finalist-turned-mumpreneur Malaque Mahdaly and Tan Jun Jie, co-founder of online cooking channel The Meatmen.

"But people don't see that an Instagram post may get two to four rounds of drafting before it actually gets posted.But there is an ugly side to the online world. Spin instructor and fitness influencer Tiong Jia En, 24, who has almost 100,000 Instagram followers, told TNP that receiving unsolicited explicit images is common online.

Despite the negatives, Miss Tiong said her online following is beneficial for her swimwear business Sorakini, and Instagram has become a platform to interact in a"real and genuine" way with those who attend her spin classes at Absolute You. What is more, these influencers do not have to be celebrities with thousands or millions of followers, said Mr Tan.

According to digital marketing specialist and Singapore Polytechnic's marketing and retail lecturer Lucas Tok, not only are these personalities more cost-effective than engaging A-list celebrities, there is less commitment for companies.

 

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