Buy no new clothes in September? That’s what Oxfam’s Second-Hand September initiative is suggesting we pledge to do. As a designer creating twice-yearly collections, you might think I’d give that a big thumbs down. After all, isn’t that slightly counter-productive for a fashion business?
Second-hand, pre-owned, pre-loved, vintage... whatever you call it, old clothing is always going in and out of fashion. In Victorian England wearing ‘old shapes and styles’ was a sign of low status, but by the 1970s antique and old clothing was seen as romantic and rebellious. Vivienne Westwood made reclaimed rockabilly clothing and DIY slashed denim and leather the height of cool, a look that was anarchic and anti-consumerist.
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