Since Veja’s U.S. debut in 2014, the company’s sneakers—mostly of the white low top, goes-with-everything variety, like Keds or Nike Cortez, sometimes with a splash of playful color on the pull tab or rubber V logo—seem to be everywhere.
They’re fixtures of New York City’s sidewalks in neighborhoods like Soho and Park Slope, whether on an Instagram model or a mom pushing a stroller. Celebrities like Emily Ratajkowski, Emma Watson and Meghan Markle have been spotted wearing them. “We always smile when we see an 85-year-old woman wearing the shoe in L.A.,” says Veja co-founder Sébastien Kopp. And in cities like Paris, London...
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