This is an easy way to get to know their personal side.This might seem like a bit of a creepy thing to do, but in my opinion, it will make the meeting significantly more effective.
Also, it is important to remember that just like you might be checking that person's tweets, they might be checking yours so careful what you say publicly as it might come back to haunt you, but that is a topic for another time. The most important thing is that you don't walk into any business meeting blindly without knowing who introduced you, what the person does, and what their challenges, interests, and pet peeves are. Try to come as educated and knowledgeable about that person as possible, which will enable you to skip the basic questions and get straight to work.
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