For more than 25 years, Activision Blizzard — an S&P 500 company since 2015 — has steadily grown to become an e-sports, merchandising and video-game powerhouse under Kotick’s leadership, having released mega-franchises “Call of Duty,” “World of Warcraft” and “Overwatch,” to name just a few.
Recently, Kotick turned his sights to bringing more stability and predictability to the fractured, still wild West e-sports landscape, with its most impressive effort being the creation of a well-monied city-based league for “Overwatch” that reeled in buyers ranging from traditional sports companies to management funds to e-sports experts. It’s now branching out to consumer products, film and TV, as well as building up its own store for online game sales.
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