John Singleton in talks for $80M radio deal | Sky News Australia

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Advertising veteran John Singleton has inked an $80 million deal to sell out of his landmark radio station, ending six decades in the industry.

Nine is seeking to buy his 32.2 per cent stake, which controls 54.

5 per cent of the company home to 2GB radio in Sydney and 3AW in Melbourne, after Fairfax Media's takeover. All eyes are now turned to see whether Sydney investor Mark Carnegie will accept the offer, which stands until October 14. Image: Getty

 

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Singo knows a tide of consumer sentiment is building for boycotts against brands that associate with entrenched DJs that represent a white male 1950s mentality. Hes getting out before the 2GB brand is destroyed by jones. Hell pocket the cash, then maybe buy it back half price.

Perhaps now, all those ex-Singleton clients who (coincidentally ?) made such a public fuss of withdrawing advertising might want to reconnect with their audiences AlanJones

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