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Bob Iger's new book: 5 highlights from the Disney CEO's 'The Ride of a Lifetime'

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The Walt Disney Co. CEO writes about his rise in the media business, his relationship with Steve Jobs and why he decided not to buy Twitter.

on the beach at Disney’s Grand Floridian Resort and Spa that killed a 2-year-old boy.

“The Ride of a Lifetime” — part memoir, part business book — describes Iger’s rise from his job as an ABC studio supervisor to becoming the executive who would lead Disney’s blockbuster acquisitions of Pixar Animation Studios, Marvel Entertainment, Lucasfilm and eventually 21st Century Fox Inc.

“I could have talked through this with him and possibly avoided angering him by not surprising him,” Iger writes. “Now, in the first meeting with him about the future of ‘Star Wars,’ George felt betrayed, and while this whole process would never have been easy for him, we’d gotten off to an unnecessarily rocky start.”Disney’s lucrative relationship with Pixar founder Steve Jobs was hanging by a thread when Iger took over, but the executive quickly took action to repair the damage.

 

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