SEATTLE - Amazon.com on Wednesday said actor Samuel L. Jackson and other celebrities will voice speech for the company's virtual assistant Alexa, one of a range of new features designed to attract more users to the service.
Amazon's celebrity voice feature will cost US$0.99, senior vice-president David Limp said at an event in Seattle.Since Amazon announced its first Echo speaker in 2014, shoppers have purchased more than 100 million devices that come with Alexa, including microwaves, vacuum cleaners and even cars. Yet customers have been slow to adopt the growing range of tasks that Alexa can perform, often sticking to basic hands-free functions like directing the assistant to play music, set cooking timers or report the weather.
The company on Wednesday also announced a deal with the Food Network television channel under which users of its Echo Show device, which includes a screen display, can tune in to celebrity chef Bobby Flay for inspiration on what to cook.
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