A new name for a new agenda: One of the food industry's biggest trade groups rebrands itself

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After suffering an exodus of members, the Grocery Manufacturers Association on Thursday will announce it's changing its name to Consumer Brands Association next year.

. Those include: making packaging more sustainable, uniform regulation, pushing for trust and transparency about products and improving the country's supply chain by leveraging the industry's position as being responsible for one-fifth of all freight shipping in the United States., said Freeman. The U.S. does not have uniform recycling laws, which has led to contamination of shipments meant for recycling.

A worker sorts plastic bottles at a recycling centre on the outskirts of Wuhan, Hubei province December 1, 2009. VCPFreeman said the organization has been in touch with current and former members as it developed its new agenda. A spokesman for Campbell, whose former CEO Denise Morrison oversaw the company when it became one of the group's first defectors, told CNBC "we have no immediate plans to rejoin but are consistently evaluating our industry membership.", which are responsible for most of the industry's growth, Freeman said, "We've got some work to do with some of those upstart brands to prove we are who we say we are.

 

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