In a presentation to investors, the company said its capital spending would range between US$200 million and US$250 million a year through 2022, including US$225 million to US$275 million to develop electric, middle and lightweight bikes.Garrett Nelson, senior equity analyst at CFRA, said the investments would reduce Harley’s cash flow and pressure earnings.Harley’s shares were last trading down 3.7 per cent at US$34.11 in afternoon trade.
To offset weak demand at home, it is trying to make deeper inroads into some of the fastest growing two-wheeler markets in Asia through lightweight motorcycles. The push is part of a strategy to get half of the company’s revenue from overseas by 2027.
It need to attract the younger generations. Can't stick with the pot belly middle aged customers for too long.
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