centered on its Alexa voice assistant, Echo smart speakers, and broader consumer home hardware business at its Seattle headquarters yesterday.The ecommerce titan announced a dizzying 15 new hardware products across its range of brands, most of which are aimed at offering consumers new or simpler ways of interacting with Alexa.
Amazon also announced Echo Buds, a pair of Alexa-enabled wireless in-ear headphones. The Bluetooth earbuds will tether to a smartphone and include microphones that are always listening for the Alexa wake word so that users will have access to the assistant on the go; they'll also be able to use the headphones to access their phones' built-in AI assistant via hardware buttons.
Expanding the breadth of its Echo lineup to more directly challenge its main competitors in the space highlights a shift in Amazon's approach to the market for Alexa-enabled devices. Previously, to have Alexa on the go via headphones or included in a premium audio device, consumers needed to turn to one of Amazon's partners.
This shift will likely boost adoption of Alexa-enabled devices, as across the board they'll have the well-known Amazon brand behind them. Smart speakers are in more than half of US households, according to primary
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Source: CNBC - 🏆 12. / 72 Read more »
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