Be Like Mike
The PepsiCo-owned brand recently signed the much heralded Williamson to a multiyear endorsement deal ahead of his rookie season with the New Orleans Pelicans. The 19-year-old announced the news to his 4.2 million Instagram followers today with the tagline “Now Let’s Get To Work.” Financial terms were not released, but the No. 1 overall NBA Draft pick is expected to net seven figures annually under the pact.
Gatorade launched on the football fields of the University of Florida in the 1960s and has official sponsorships across all sports, but basketball is at its center. “Basketball is vital to our brand. It is an important part of our DNA,” says Kearny. Williamson says he got a lesson in hydration during one of his first games at Duke, when the Blue Devils narrowly lost to Gonzaga. “I took one step off the bus, and my body went into severe cramping all over. It was bad. I was so dehydrated. A couple of the team managers had to carry me into the training room,” he says.
RyanClary1400 kbadenhausen Less money than duke paid him
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