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Viacom's digital production head explains her strategy for platforms like Facebook Watch to TikTok and why ad-supported streaming is the new broadcast

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Viacom Digital Studios president Kelly Day told Business Insider how grew Viacom's digital presence over the last two years.

by Business Insider for 2019.

Kelly Day, president of Viacom Digital Studios, left the top digital job at Awesomeness TV in 2017 to launch a new digital production arm within Viacom. She was charged with helping the the legacy-media brand's collection of TV companies, like MTV, Nickelodeon, BET, and Comedy Central, reconnect with audiences under age 25 that had lost touch with traditional TV.

Day created a cornucopia of new digital channels for Viacom, based around franchises like"The Daily Show with Trevor Noah" and"Wild 'N Out," where like-minded fanbases already existed on the internet.

 

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