executives, including CEO Mark Zuckerberg, have long been hinting at plans for such a device, and launched phone-based AR as a way to get there.
, and their desire to learn from enterprise customers and early adopters to bring those future devices to market.Facebook tends to take that same approach in the software space as well, admitted Bosworth. “Our process is always: Get things out as soon as you can, and try to learn from that,” he said. “But you have to believe the thing that you’re learning is valid. If what I want to test is how people are usingas they go about their lives, then the test of HoloLens isn’t a great one for me.
Facebook’s decision to iterate on its AR hardware in its labs until the device is consumer-ready is also very different from the way the company has approached virtual reality . Oculus, then still operating as an independent startup, famously debuted an anything-but-polished developer version of its first VR headset on Kickstarter.