Life is Good President Lisa Tanzer is keen to avoid employee burnout. As the leader of a $100 million lifestyle brand dedicated to spreading the power of optimism, she feels it imperative to practice what the company preaches and make it a supportive, positive place to work. The messages and designs on Life is Good apparel and accessories are intended to inspire people to focus on what's right in their life instead of what's wrong.
“It was then I realized that marketing consumer products wasn’t going to be enough. I needed to find a product or service I was passionate about, one that brought happiness or fulfillment to others,” Tanzer explains. “With that realization, I focused my career primarily in the toy, entertainment, and education sectors — and now, with a brand that uses art as a message to spread the power of optimism.