Peloton fails one of finance’s oldest workouts

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Peloton’s IPO valued it at $8 billion but its stock promptly sagged. Competition from other connected-workout startups and dependence on a few key suppliers make the firm look anything but fit, writes johnsfoley.

Shares in Peloton Interactive fell on their first day of trading in New York on Sept. 26.

The company, which makes technology-enabled exercise bikes and treadmills, priced its initial public offering a day earlier at $29 per share, the top of its indicated range, giving it a market capitalization of $8.1 billion. By 3 p.m. in New York, the stock was down 13% at $25.11. Peloton has two classes of shares. Class B shares, which have 20 votes each, are held mostly by executives, directors and large pre-IPO investors. The offering consists of Class A shares, which have just one vote each.

The company made $915 million in revenue for the financial year ended June 30, more than twice its sales the year before. Its operating loss of $202 million was roughly quadruple that of a year earlier.

 

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ReutersBiz johnsfoley But I recall the pros of Peleton that profgalloway mentioned in a not so long ago Pivot pod with karaswisher. His 6 minutes ago hottake prognosis has changed dramatically. What happened?

johnsfoley It’s a stationary bike company

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