Those are some of the intriguing revelations in Iger’s new book “The Ride of a Lifetime: Lessons Learned From 15 Years as CEO of the Walt Disney Company.” Iger describes the book as not so much a memoir as an effort to share the knowledge and leadership skills he’s gained after more than 45 years in the trenches, starting out at ABC in 1974 and at Disney since 1995.
Iger’s book is liveliest in the passages discussing the big transactions that have transformed Disney on his watch: the acquisition of Pixar in 2006, followed by Marvel in 2009 and Lucasfilm in 2012. He also explains the reasoning behind his famous regimen of waking at 4:15 a.m. to exercise and start his day. In part it’s to give his brain a little goof-off time before the daily deluge begins.
“It’s vital to create space in each day to let your thoughts wander beyond your immediate job responsibilities,” Iger writes. “I am certain I’d be less productive and less creative in my work if I didn’t also spend those first hours away from the emails and text messages and phone calls that require so much attention as the day goes on.”In January 2006, former Disney CEO Michael Eisner made his case to the Disney board of directors why they should not support Iger’s bid to buy Pixar for $7.
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