) and being more mindful when it comes to shopping. Today’s headline falls within the last two categories: Farfetch has announced it’s teaming up with thrift store Thrift+ to encourage consumers to donate their unwanted clothes., Thrift+ “offers an on-demand donation service where customers can put up unwanted clothes for sale, with two-thirds of the proceeds going toward a charity of their choice and Farfetch credit to spend.
All customers have to do is drop their clothes off at a designated drop-off point or book a free collection . The rest is handled by the Thrift+ team. Speaking of the new initiative, Thomas Berry, the director of sustainable business at Farfetch said, “We know our consumers would like an easy way to clear their wardrobes of unused items and at the same time, they would like to feel positive about it. Thrift+ and Farfetch links our customer base with an innovative service that improves the donation experience and has a positive impact by giving good quality clothes another useful life and supporting multiple charities.
Retail companies are increasingly getting behind the promotion of circular fashion. And with good reason:
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Source: TheEconomist - 🏆 6. / 92 Read more »