Advertisers react to The Trade Desk's privacy-friendly ID - Business Insider

Ad-tech giant The Trade Desk has been pitching a free product that helps marketers store consumers' privacy and targeting preferences across devices.

At the same time, ad-tech companies are looking to cut the huge costs of syncing billions of audience profiles in real-time each time an ad is loaded on a website. Problems with cookie syncing causes ads to load slowly on websites and affects the accuracy of targeting. One of the biggest ad-tech firms, The Trade Desk, has spent the past year pitching advertisers, publishers and ad-tech companies on a free product called Unified ID that stores consumers' targeting and privacy preferences across devices.

The Trade Desk's size has given it the ability to push marketers to use its own platform. Agencies and ad-tech companies wonder if any one ID can cover enough consumers to pull off big targeting tactics that advertisers need, though.

Business Business Latest News, Business Business Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Asia stocks set to trade higher amid US-China trade optimismInvestors will watch for market reaction to overnight developments on U.S.-China trade. American President Donald Trump said in a tweet Thursday that he is set to meet with Chinese Vice Premier Liu He on Friday, raising expectations that progress could be made on the trade front by the two economic powerhouses. LOL trade optimism LOL LOL LOL LOL LOL LOL LOL LOL
Source: CNBC - 🏆 12. / 72 Read more »

Global stocks recover but anxiety over trade talks lingersGlobal stocks recouped early losses as news reports raised hopes that the United...
Source: Reuters - 🏆 2. / 97 Read more »