Japan firm Rays sees itself as the Louis Vuitton of car wheels

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WHEELS are round, metal things that, when combined with tyres, enable a car to move. Read more at The Business Times.

Fri, Oct 11, 2019 - 5:50 AM"Many of our customers may tune up and improve their cars' performance, and many of them also go to the race track. We provide wheels that they can feel they depend on, and can feel safe with." - Mr Mine, on Rays wheels which fit mainstream, luxury and high-performance cars.WHEELS are round, metal things that, when combined with tyres, enable a car to move.

Asked what brands hold a similar premium position in their own realms, Mr Mine didn't hold back. Rays, he said, is like Louis Vuitton and Lexus. Rays validates its approach the old-fashioned way. It goes racing. Its wheels have been in everything from Formula Drift to Formula One, which is regarded as the pinnacle of motor sports.

 

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