could have been straight out of central casting for a fictional "tech CEO" in a movie.
But direct listings are still a new, relatively untested concept that may not provide the all-around salvation some expect. And while venture capital investors bash an IPO system they say is broken, their sudden zeal for direct listings is, in at least one major sense, the result of a problem they created themselves.
Lise Buyer, the founder of IPO advisory firm Class V Group, describes direct listings as an interesting alternative to IPOs that will work for certain companies but that's currently wrapped in a lot of hype: "It's the new shiny object that is aggressively and brilliantly marketed."For now, direct listings exist more in the realm of theoretical and wishful thinking than reality. To date, only two companies — Spotify and Slack — have opted to go public this way.
The us economy is about to heat up once again ii
Not so fast
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