gathered Oct. 8 for The Globe and Mail Growth Camp. Here are five key hacks from featured panelists to help you build a sustainable business.Carinne Chambers-Saini and her mother, Francine, struck out big time when they first tried to persuade retail buyers to sell their reusable menstrual DivaCup. At one mass-market trade show 11 years ago, “we spent all the money we had and we didn’t get a single order,” Ms. Chambers-Saini says. “It was pretty devastating.
Their solution was to focus on online sales and smaller retailers – specifically health-food stores. “Those stores were a natural market for us because our product is reusable and contains none of the chemicals in tampons and pads,” Ms. Chambers-Saini says. She blitzed health-food stores throughout the United States and Canada to talk up the product.
Most recently, theScore became the first digital media company in North America to introduce sport betting through its digital sites. “We see betting as part and parcel of what people love about sports,” Mr. Levy says. By bringing his experience in the video-game industry to bear, Mr. Brown also redesigned the stores’ retail concept, creating “an immersive universe for chocolate lovers” akin to a microbrewery. Customers look on as their cones are dipped in vats of molten chocolate and spigots deliver fondue into cans, to be sealed in front of them. The tweaks have helped Chocolas Favoris grow from just three locations in 2012 to 48 this year.“I used to do the graphic design, the sales and the marketing,” Ms.
GlobeSmallBiz Whats the saying “Fairy Tales of eternal economic growth”.