Alphabet-backed Verily partners with Color to bring genetic insights to its research - Business Insider

with genetic health startup Color to supply participants of Verily's Project Baseline research platform with genetic information.Project Baseline began in 2017 with goals of making clinical research more accessible to participants and arriving at a quantifiable "" for good health.

And allowing Project Baseline members access to genetic testing and personalized health advice may improve participant engagement with the particular research program they're involved in and with the Project Baseline platform overall, which is critical given that We caught up with Color CEO Othman Laraki to discuss how a Verily-Color tie up furthers Color's goals for a genetic future of healthcare — below are some key takeaways from our...

Laraki pointed out that the idea of every home having a personal computer was once considered crazy — and that one day it may be the case that genetic data is as commonplace in healthcare as computers are in the home. But this might only be possible if far-reaching research programs like All of Us and Project Baseline can successfully attract participants and deliver actionable results.

And the fact that genetic testing is becoming cheaper for consumers could be part of why we're seeing so much interest from providers and research firms in population-level genetic health research: MIT Technology Review now estimates that over people globally will have taken an at-home genetic test by 2021, up from the 26 million consumers at the beginning of 2019, for example.

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