The Menstrual Products Right To Know Act, which was championed by New York State Assembly Member Linda Rosenthal and signed by Governor Andrew Cuomo on Friday, requires brands to print a “plain and conspicuous” list of ingredients on all menstrual product packages or boxes including tampons and pads. The law will go into effect in late January 2020, but companies will have 18 months from that point to introduce new packaging with labels listing ingredients.
A key figure in lobbying for the new regulations alongside the advocacy group Women’s Voices for the Earth, Hollender views the law as proof that the whole landscape of period care is changing. “Up until more recently, with more natural brands coming to market, women have been in the dark about the ingredients in their period products,” she explains.
Robyn McLean, cofounder of Hello Cup, agrees. She believes that it’s a fundamental right for a woman to know the ingredients of whatever she buys—and the more information she has, the more it allows her to make a healthy choice. “Menstrual products, especially those worn internally, interact with an extremely absorbent part of the body and one with a delicate ecosystem,” explains McLean.
For McLean, it’s also important to note that for too long, menstruation and, as a result, period products, have been taboo subjects. And this “out of sight, out of mind” mentality explains in part how big corporations have been able to keep consumers in the dark for so long.
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