Livestreamed shootings have advertisers demanding better safety from sites like Facebook and YouTube

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With another shooting streamed on Twitch last week, ad industry experts explore how to make the platforms safer.

's YouTube rushed to remove the content, but users were still able to find versions of the video hours after the companies had supposedly taken it down.

But even if ads aren't appearing in or alongside specific videos, the video platforms are financed substantially by ad dollars. In other words, ad-supported content helps subsidize all the ad-free stuff. Lowcock, who also serves as UM's chief digital and innovation officer, said there are a few ways the platforms could behave differently to prevent that misuse. For example, there might be some automated due diligence performed on the content creator and the location where the action is taking place. If someone is streaming for the first time from a place of worship, school or hospital, there should be a different level of scrutiny on the video, he said.

 

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livestreamed shooting? GET ME THAT PICTURE OF KIDS PLAYING MINECRAFT, THE MOST VIOLENT VIDEO GAME EVER MADE 😐😐😐

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