he biggest pitch of his career is just 28 days away, and Riot Games cofounder Marc Merrill is going through the paces in his West Los Angeles office. Showing a company presentation that outlined the plans, he pauses to gauge the reaction of his audience to a slide flashing “Riot Game” on the screen, before slowly painting in a yellow “S” to spell out “GameS.
“There are close to 200 million fans of our intellectual property,” says Merrill, 39. “We know the capacity we have to deliver on this, and we think we’re just scratching the surface. Imagine ifhad stopped after one movie. Revenue for 2018 was $1.7 billion, a lot for a video game but a far cry from the $2.9 billion it generated in 2016, according to Nielsen’s SuperData., which can be played on anything from a smartphone to a PlayStation.
When the big day arrived on Tuesday and Riot hosted events for fans in 16 cities, including Moscow, São Paulo and Los Angeles, the intent was twofold: To celebrate a smash-hit decade and to prevent the next decade from smashing Riot.iot’s game plan is nothing if not ambitious. First, it announced a mobile version of
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