PM: Govt to set up agency to market rural entrepreneurs' products

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An agency to provide rural entrepreneurs with advice, know-how and assistance in marketing their products will be established by the government, said Prime Minister Dr Mahathir Mohamad today.

The initiative is one of the strategies needed to enable such products to capture local markets while penetrating global markets as well, he said.explained that the government had seen how the"entrepreneurial field has proven to be effective in developing the socio-economic status of rural communities by increasing their incomes and giving them new work opportunities".

The establishment of the agency was bound to contribute towards efforts to bridge the household income gap between urban and rural families, he said, adding that other measures that could be undertaken included smart partnerships between rural businessmen and various parties, including the private sector, with the aim of expanding the networks needed to market and export their products.

 

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