For those immersed in internet culture, the viral video of Kylie Jenner singing ‘Rise and Shine’ to her daughter, Stormi Webster — via a YouTube video tour of Kylie Cosmetics — brought about a multitude of memes.
From Miley Cyrus to even her ex-boyfriend Tyga posting memes and content, ‘Rise and Shine’ is being embraced throughout the digital world. Over 2.5 million Instagram posts are using the #RiseAndShine hashtag, and the #RiseAndShineChallenge trended on Twitter and Tik Tok. As the world’s youngest billionaire, here is how Kylie Jenner integrated her viral moment into her product and marketing mix. The combination of eCommerce and Instagram is one of the most significant growth opportunities for brands in the digital age. As Kylie promotes her cosmetics line to her 148 million Instagram followers, she was able to quickly create two ‘Rise and Shine’ sweatshirts featured on thekylieshop Instagram account.
; stronger than search and social media. Knowing that witty subject lines lead to impressive open rates, Kylie Cosmetics used ‘Rise and shine’ as a subject line to launch four new eyeshadows right after the viral moment. Even with other marketing channels gaining more of the spotlight, focus efforts on email marketing. With noisy and crowded inboxes, brands need to stand out. Think of quirky and engaging ways on email to launch products or share offers.
It’s no surprise that Kylie took a viral meme and integrated it into her merchandise and marketing messaging. She is on the pulse of selling to millennials and Gen Z. Businesses can use her tactics to capitalize on when they are in the spotlight and turn their 15 seconds of fame into a commerce opportunity.
Pretty much unbeatable in the digital age KyliesbusinessLessons onthepulse GenZ Millennials 148m followers with a BossLadyMum 🤷🏽♀️
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