Diaper rush: conquering a $9 billion market no one wants to talk about

  • 📰 Reuters
  • ⏱ Reading Time:
  • 43 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 21%
  • Publisher: 97%

Business News News

Business Business Latest News,Business Business Headlines

The time may not be far off when more adults need diapers than babies, potentially a huge opportunity for manufacturers of incontinence products - if they can lift the stigma that has long constrained sales by Richa_Writes ritsukoandos

) reckon only half of the more than 400 million adults likely to be affected by weak bladders, are buying the right products, because they are too embarrassed.

The company is focusing particularly on people with mild bladder issues where it sees the biggest growth as people lead more active lives. Unicharm’s sales of absorbent pads and liners that target this market were up 8% last year. Yet it is still difficult for companies to persuade people they should buy specially made incontinence products.

Kimberly-Clark has reached out to them directly over the years in light-hearted ad campaigns featuring actresses Whoopi Goldberg and Kirstie Alley.Kimberly-Clark’s Poise brand is aimed at younger women like Ellie Foster, a 31-year-old from Maine, who has struggled with leaks since having her first child a year-and-a-half ago but is too embarrassed to buy products that might help her.

Essity said it tries to package and market its products in a way that avoids associations with ageing.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

Richa_Writes ritsukoandos incontinence among women, esp early onset, is directly related to the additives, pollution, radiation, chemicals we are being bombarded with. imo The same industry making diapers, also make the plastics causing our problems. We know young women who leak. This is not normal.

Richa_Writes ritsukoandos Seriously? This is a frickin’ article?

Richa_Writes ritsukoandos If aging doesn’t do it politics will

Richa_Writes ritsukoandos What’s too blame for that? Eating meat? Drinking wine? Smoking? Or is it a fact that your body starts to give way with age , no matter what lifestyle you live ?

Richa_Writes ritsukoandos I think any product that will allow the user to live with dignity & not be made to feel worse about something they can’t control is a good product & should be supported.

Richa_Writes ritsukoandos But it's not 'just getting older'. Bad life-long eating habits are destroying kidneys, raising blood sugar. Also, not being physically active accelerates the incontinence issue. It IS good to know that adult nappies are available for those who NEED them, however.

Richa_Writes ritsukoandos Make fun if you like, but, if you're lucky enough to live so long, you may need the help one day.

Richa_Writes ritsukoandos States will probably continue to collect sales tax on these items like they do feminine hygiene products claiming that they are not necessary.

Richa_Writes ritsukoandos With adult diaper rush comes adult diaper rash (new products).

Richa_Writes ritsukoandos There is no diaper of thong, and sexy design is required

Richa_Writes ritsukoandos Phew!

Richa_Writes ritsukoandos το λαρτζ φορανε εδω

Richa_Writes ritsukoandos You mean to tell me that people are....GETTING OLDER?! WHAT!?

Richa_Writes ritsukoandos cc: realDonaldTrump Great news, sir!

Richa_Writes ritsukoandos Chemicals, tap water, bad food weaken kidneys. The cellulose market is blooming. Beware of what is inside those diapers....

Richa_Writes ritsukoandos They need to come out with garments that can absorb the leaks and be rewashed like the period panties. If they looked like just clothes and weren't a nightmare for the environment they would sell more. It's 2019 man. After 4 kids I need some leak protection 2 not a huge nappy.

Richa_Writes ritsukoandos Trump could do a comercial just like he does for books.

Richa_Writes ritsukoandos I don’t want to know this, just like I don’t need to know who is using tampons, toilet paper, condoms, lube or yeast infection cream. We know they’re available and will use them accordingly. It boggles my mind that advertising is used for these products. 😑

Richa_Writes ritsukoandos Alas, ladylike should be poise and giggle covering their mouth.. Now a days females goes Hahaha until tears flow and their bag burst too...oops, time like this, we need “Poise.”

Richa_Writes ritsukoandos As long as they are fashionable

Richa_Writes ritsukoandos What?!!! Why

Richa_Writes ritsukoandos While there may be a stigma, it's one of those products that if you need it, you'll buy it. Regardless of the stigma.

Richa_Writes ritsukoandos

Richa_Writes ritsukoandos Well the ensuing Generations are already dumber than dumb thanks to the Kabbal so why not just dress them in diapers for added effect. KILLUMINATI VivaRevolution

Richa_Writes ritsukoandos Do you know that it takes a single disposable diaper 500 years to decompose? I see a diaper-related environmental issue on the horizon.

Richa_Writes ritsukoandos Wouldn't that time be coming to a slow down? We are at the tail end of bany boomers. The youngest ones are just 55, but it's the close of that generation. Is this an effort to lift stoxk prices?

Richa_Writes ritsukoandos I made a boom boom

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 2. in BUSİNESS

Business Business Latest News, Business Business Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Getting to Product-Market FitSara Mauskopf, CEO and Co-Founder of Winnie, talks about finder product-market fit for her company.
Source: Women 2.0 - 🏆 149. / 63 Read more »

Here's what to expect from McDonald's earningsMcDonald's stock, which has a market value of $161.8 billion, is up 18% so far this year. They play a good music in their branches down here with 🍔
Source: CNBC - 🏆 12. / 72 Read more »