A 2017 New American Economy report showed that the demand for bilingual workers more than doubled from 2010 to 2015.This story requires our BI Prime membership. To read the full article,
It makes perfect sense why an increasingly global business environment requires people who can rapidly develop new language skills. As Leonardo De Valoes, adjunct faculty at Trinity Washington University, wrote in aon the school's website, "Communicating directly with new clients and companies in their native language is one of the first steps to founding a lasting, stable international business relationship.
"[This] helps in two ways: just getting around more easily, and equally important, serving to ingratiate yourself with the locals, whether clients, media, or just folks you meet," he said., which, according to the website, provides 54 essential translations "accompanied by intuitive, easy-to-learn pronunciations."
"I knew from high school French class that memorizing the irregular verb conjugations was going to be the trickiest part — even more so with Spanish, where every letter is pronounced — and designed a poster I could keep on display to help with this memorization," he said. "I knew it had to look nice as well, so my roommates would let me keep it up in the living room."
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