YouTube metrics that get influencers money from brand sponsorships - Business Insider

But what factors make an influencer attractive to brands?

"As influencer marketing has exploded, brands are looking less and less for the biggest influencer as they don't always have the highest engagement or have time to engage with their fans," Evan Asano, the CEO ofMany companies are now looking for longer-term partnerships with influencers they know can provide results. To track if the investment was worth it, brands will usually come back after a campaign is over and ask for certain performance metrics from the influencer.

These metrics vary based on platform — like YouTube or Instagram — and will often determine whether or not that brand will continue a relationship with an influencer.How many viewers are clicking on a brand's website after a YouTube video sponsorship. The geographical information of an influencer's audience.What platform a viewer is watching from and at what point in a video they are dropping off.

Agencies can track specific YouTube video data, like when a viewers is clicking off a video, which can be helpful in determining a brand mention's success.Whether the comments are in English or a different language, the sentiment of the comments, and whether the brand is mentioned.For more on how brands are measuring influencer campaigns on YouTube and Instagram, read the full analysis:

the whole 'influencer' concept is dehumanizing and utterly boring...

♥️ Murder of Abrar Fahad ♥️ crowdfunding blockchain campaign support LeBronJames BBC CNN BBCBreaking CNNBusiness BBCWorld cnnbrk JustinTrudeau CanadianPM Walls MmusiMaimane Ateez_1st_Anniversary ⬇️PLEASE SUPPORT⬇️

Business Business Latest News, Business Business Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Brands ask for new Instagram metrics from influencers: saves, comments - Business InsiderAs concerns about fake Instagram followers grow, brands are paying attention to new influencer marketing metrics like saves and comment sentiment
Source: BusinessInsider - 🏆 729. / 51 Read more »

The 8 best YouTube cooking channels to get ready for Thanksgiving - Business InsiderAs the holidays rapidly approach, get yourself ready for holiday cooking with these excellent YouTube channels.
Source: BusinessInsider - 🏆 729. / 51 Read more »

WeWork Documentary in the Works from Business InsiderCampfire, behind the Netflix doc 'The Innocent Man,' will produce the feature. Possible titles include: • We Didn't Work • We Started The Dumpster Fire • WeeWeeCompany • We Just Wanted Our IPO To Work • We Shouldn't Have Hired That CEO • We Not You • We vs. Them • WeirdWork • WeLost
Source: THR - 🏆 411. / 53 Read more »

Boris Johnson's Brexit deal will cost Northern Irish business millions - Business InsiderBusiness leaders speak out against 'immensely unwelcome' new border checks in Boris Johnson's Brexit deal
Source: BusinessInsider - 🏆 729. / 51 Read more »

Amex is retooling its rewards for two key business segments - Business InsiderAmex is set to revamp its rewards programs for two key parts of its business, which could boost its performance in the future.
Source: BusinessInsider - 🏆 729. / 51 Read more »