Publishers want to use Facebook money to get more from Apple, Google - Business Insider

— and paying dozens of publishers millions a year to supply articles to it.

No one knows how successful the news tab will be with readers and Facebook is only paying a few dozen publishers. Still, some say given Facebook's size and the favorable terms of the deals, they see an opportunity to pressure rivals Google and Apple to improve their financial terms for publishers. Some publishing leaders including the heads of News Corp and BuzzFeed have been loudly calling for Google and Facebook to pay publishers licensing fees. Others have privately pushed for better treatment from them.Tech platforms overall have increasingly been paying publishers for their content. In addition to various Facebook initiatives, Snap pays publishers to create bespoke publications for its app.

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