The bright business decision that backfired

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Film producer Mark Shandii Bacolod admitted that it was his idea to put a clip of John Lloyd Cruz in the teaser of the 2019 MMFF entry, “Culion.”

“We, the production team, all agreed to use it. As they say, MMFF is a business, aside from it being a showcase of quality films,” he told the Inquirer. “Kailangan, lahat ng alas mo ilabas mo na . That was my thinking as a producer. It worked because the teaser and the film were trending for two days.”Shandii said John Lloyd merely had a “special participation” in the historical drama that was written by Ricky Lee, directed by Alvin Yapan and produced by iOptions Ventures.

John Lloyd’s inclusion in the teaser, however, elicited a reaction from the controversial and reclusive actor. He said putting his face in it was “preemptive” and was the “opposite of what I actually requested and agreed on.”

 

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